Fashion & DesignAhiri SS23, as captured by Renata Kaveh
Fashion & Design
Four models wearing Ahiri's pink and white patterned SS23 items

Ahiri SS23, as captured by Renata Kaveh

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On March 13, Toronto-based ready-to-wear brand Ahiri dropped its SS23 collection. Glossi Mag is taking you through the playful campaign visuals, captured by Renata Kaveh.

 

For the womenswear label’s 41-piece collection, head of design Michael Jafine drew inspiration from an escapist mentality, adventure and Y2K. Cult-classic Valley Of The Dolls was the lead reference for Ahiri’s first spring/summer campaign, tying into the brand’s moody aesthetic displayed in its debut FW22 campaign.

 

A still from Valley Of The Dolls, directed by Mark Robson (1967)

A still from Valley Of The Dolls, directed by Mark Robson (1967)

 

The SS23 campaign is Ahiri’s third collaboration with Renata Kaveh, following the release of the FW22 and Drop 2 campaigns in 2022. With fashion direction and production from Somebody Studio, glossy hair looks by Brittany Sinclair and popping make-up by Ryan McGovern, keep scrolling to see Glossi Mag’s Ahiri SS23 campaign highlights.

 

Four models wearing pink items from Ahiri's SS23 collection

(L-R, Top – Bottom) SS23 Off-shoulder Rib Knit Dress, Asymmetric Knit Dress, Mini Dress with Side Gathers, and Back Zip Buster

 

A model wearing Ahiri's beige modular trench coat, a pink patterned dress and matching trousers

SS23 Shirtdress, Classic Pant and Modular Trench Coat

 

A model turned to the side wearing Ahiri's pink cardigan with a pearl collar

SS23 Flared Cardigan

 

Two models, one on the left wearing Ahiri's SS23 Western Tennis Shirtdress and the one of the right wearing Ahiri's SS23 Oversized Front Yoke Shirt

(L-R) SS23 Western Tennis Shirtdress and Oversized Front Yoke Shirt

 

A model on the left, stood up, wearing Ahiri's SS23 Western Tennis Shirtdress and Modular Trench Coat. The model on the right is sat down and wearing Ahiri's Oversized Front Yoke Shirt

(L-R) SS23 Western Tennis Shirtdress, Modular Trench Coat and Oversized Front Yoke Shirt

 

A model wearing sunglasses and Ahiri's SS23 Oversized Shirt

SS23 Oversized Shirt

 

Two models. the one on the left wearing Ahiri's SS23 Wrap Skirt With Faux Pocket and Flared Cardigan. The model on the right is whispering into the ear of the model on the left and wearing Ahiri's Back Zip Buster

(L-R) SS23 Wrap Skirt With Faux Pocket, Flared Cardigan and Back Zip Buster

 

A model wearing Ahiri's SS23 Western Classic Jacket

SS23 Western Classic Jacket

 

A model crouched down wearing Ahiri's SS23 Asymmetric Knit Dress and Crop Cardigan

SS23 Asymmetric Knit Dress and Crop Cardigan

 

Full Ahiri SS23 campaign credit credits:

Fashion Direction: Dwayne Kennedy / Somebody Studio

Production: Joanna Spyrlidakis, Karim Olen Ash / Somebody Studio

Photographer: Renata Kaveh

Hair: Ryan McGovern / P1M

Makeup: Brittany Sinclair / P1M

 

Liked reading this? Read A Conversation with Sage Paul on her Canadian MFW Showcase.

 

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Disclosure: Ahiri is a client of Matte PR, publisher of Glossi Mag.

 

Emily Black is a Glossi Mag contributor.

 

Emily is a Toronto-based fashion specialist from England. She’s obsessed with the ocean, Margiela, Murakami and trash TV. She also works at Matte PR.

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