Fenty SS20
For Black History Month, Glossi Mag is profiling and covering creators and artists of color who are making their mark on the cultural industries.
From her radically inclusive Savage X Fenty line to her luxury clothing label Fenty, Rihanna is on a mission to shake up the fashion industry, creating brands that break boundaries for inclusivity.
Rihanna’s first collection of the new decade for Fenty has arrived, and with it with a new campaign photographed by London-based photographer Thurstan Redding, featuring writer and journalist Alexandra Genova and artist Amrit. Featuring a series of the designer’s now-signature styles, including corset dresses, paneled trench coats, and logo-emblazoned sweaters, the 14-look edit, which was unveiled in a lookbook last September, offers a subversive riff on corporate Americana. Pinstripe suits and tailored white shirts are accentuated with exaggerated shoulders and nipped waists. Plaid-print coat-dresses, graphic tees, and denim pieces offer the now quintessential Haute-street aesthetic that Fenty has concocted.
The brand has also released a short film exploring the notion of freedom, starring journalist, activist, and model Amy Sall and spoken word poet and trans visibility campaigner Kai Isaiah-Jamal. Set against a background of varying fabrics, the video sees its stars pose together and individually as they describe their own respective definitions of freedom for the camera, referencing everything from dancing to skinny dipping.
Cody Rooney is a Glossi mag contributor.
He is a photography aficionado, masters candidate, fashion enthusiast, avid Ariana Grande fan and lover of all things aesthetically pleasing.
