As Coronavirus reaches its crescendo in the states, fashion is reacting in real-time. Off-White’s Virgil Abloh dropped the brand’s latest offering of Spring/Sumer 2020: eight cotton face masks offered in lime green, black, ocean blue, maroon, and white. Each branded with iconic Off-White emblems: 3D CROSSED OFF, HARRY THE BUNNY, and TAPE ARROW logos placed at the mask’s center. The masks offer a tongue in cheek lightness in a time when statistics are panic-inducing, to say the least. With an ironic twist, Abloh instills the silent promise of fashion – to imbue confidence and optimism in the clothes we wear.
The launch follows a slew of other brands engaging in the broader cultural conversation around COVID-19. As of late, Gucci CEO, Mario Bizzarri, joined a long list of his luxury peers when donating 100,000 euros to the Ausl IRCCS of Reggio Emilia in an effort to combat COVID-19. Meanwhile, LVMH just announced that it will begin using some of its perfume facilities to produce its own hand sanitizer in hopes of alleviating the shortage caused by the virus outbreak. Abloh’s ironic accessory drop stays true to Off-White’s brand, offering fashion that is both relevant and irreverent.
Cody is the managing editor and senior contributor at Glossi Mag.
He is a photography aficionado, masters candidate, fashion enthusiast, avid Ariana Grande fan and lover of all things aesthetically pleasing.