In news announced this morning, Raf Simons is set to join Prada, working alongside Miuccia Prada as the brand’s co-creative director. Simons will work “in partnership with Miuccia Prada, with equal responsibilities for creative input and decision-making,” said a statement on the brand’s Instagram account. The first collection by the pair will be Spring/Summer 2021, presented in Milan this coming September; Simons will work on both men’s and womenswear collections going forward.
The astonishing news was announced in a press conference this morning in Milan, where Prada showed its Autumn/Winter 2020 womenswear collection earlier this week. “I’m extremely happy to start this new phase, it’s certainly going to be extremely exciting. We like each other, we respect each other, and we’ll see if we go somewhere,” Miuccia Prada said.
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From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. Discover more via link in bio. Photos by: Brigitte Lacombe Willy Vanderperre
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“I’m very pleased to announce our partnership on Prada, a brand I’ve been interested in my whole life… I always look for new challenges in my life,” Simons added. “Mr. Bertelli [Patrizio Bertelli, Miuccia Prada’s husband and chief executive of the Prada group] approached me right after my exit from Calvin Klein. I question the role of creativity in fashion… We have to look at creativity, how can that evolve.” Simons also confirmed that his own eponymous label, based in Antwerp, would continue. “We feel strengthened by the idea of collaborating,” he concluded.
The announcement – which had been rumoured for some months – has generated plenty of excitement surrounding the upcoming Spring/Summer 2021 show which will no doubt prove a landmark moment for both designers, and for the Italian house itself.
Cody is the managing editor and senior contributor at Glossi Mag.
He is a photography aficionado, masters candidate, fashion enthusiast, avid Ariana Grande fan and lover of all things aesthetically pleasing.